Why His Appearance On The Price Is Right Haunted Aaron Paul For Months
Emily Cortez
Published Aug 02, 2026
Aaron Paul's lone stint on "The Price is Right" came back in 2000 when he was still going by his given name, Aaron Sturtevant. And as for the "fire" he brought to the show, his energy is borderline manic from the moment his name is called to the second his "The Price is Right" dreams came tumbling down via a tough loss on the Showcase Showdown segment.
Paul was clearly a big fan of "The Price is Right" before becoming a contestant, even telling then-host Bob Barker, "You're my idol," after hearing his name called. But the future "Westworld" star hilariously claimed in a 2019 interview with BUILD Series that his energy was at least partially driven by chugging six Red Bulls prior to the show's taping, further stating, "I look like I'm on drugs."
It would seem, however, that Paul's soul-crushing loss in the Showcase Showdown is what continues to torment him to this day. The "Breaking Bad" star has been candid about that fact for years, even telling James Corden during a 2017 Late Late Show spot, "I was so depressed for so long," after the loss. According to Paul, he was struggling to get by at the time and eyed a possible big win on "The Price is Right" as a much-needed source of income.
To make matters worse, one of the friends he attended the taping with actually went on to win the Showcase Showdown. Things obviously turned out okay for Paul, but his near-miss on "The Price is Right" clearly remains a bit of a sore spot.