Why Andy Reid's Snickers Commercial Feels So Familiar

Some people may have heard "Great googly moogly" for the first time in the Andy Reid Snickers commercial, but the phrase has been around for a while. Depending on the city you grew up in, you may have heard people quote it ad nauseam when the original Snickers ad came out in the mid-'90s. But people have been saying "Great googly moogly" for a while now. It comes up in Season 6, Episode 1 — "Bargaining: Part 1" — of "Buffy the Vampire Slayer." It's also said in the 1974 Frank Zappa song, "Nanook Rubs It." But it'll likely get its best shot at new life with the Snickers commercial.

As for Andy Reid, he's having himself a stellar 2023. Of course, he led the Kansas City Chiefs to a Super Bowl Championship earlier in the year, and the Snickers ad isn't even his first commercial. He showed up in a State Farm commercial with Patrick Mahomes earlier in the year, so he's becoming a regular fixture on people's television sets outside of NFL games. 

Interestingly, Reid has gone on the record praising a different candy bar in the past. According to The Spun in 2022, Reid had this to say about his favorite candy, "Seems like every time I walk past Mr. Goodbar, he calls me and says, 'Andy, come eat me.'" 

No one tell Snickers about this revelation.