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Life Cast

Who Plays The Sheriff In The Dr Pepper Commercials?

Author

Caleb Butler

Published Aug 05, 2026

Dr Pepper's "Fansville" may technically be a marketing vehicle at the end of the day, but for Brian Bosworth, the series of commercials is more than just another gig. The athlete-turned-actor has spoken at length about his role as the franchise's trusty sheriff, and what has kept him coming back for years. "The writing is brilliant," Bosworth said of "Fansville" in a 2022 interview with The Oklahoman. "Tongue in cheek, it touches all the subjects, there's nothing that's off limits. They don't take themselves too seriously."

Bosworth went on to explain that he was drawn to Dr Pepper's campaign because of its emphasis on promoting the spirit and passion of college football — an activity he holds in extremely high regard, considering the celebrity's history with the sport. "It's not about the Boz, not about Oklahoma," he said. "They make it solely about the passion, the experience with the fans."

All told, Bosworth seems content to continue making appearances on "Fansville" as its sheriff for the foreseeable future. "I hope they keep it going as long as they can, because it is so fun."