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Life Cast

Who's The Basketball Player In The Wendy's March Madness Commercial?

Author

James White

Published Aug 01, 2026

It's Reggie Miller! Today, Miller is regularly compared to Golden State Warriors superstar Steph Curry. Just like Curry, Miller was a sharpshooting specialist who also had a strong overall game. But unlike Curry, Miller played most of his college basketball career without a three-point line. It was instituted in 1986, Miller's senior year.

Reggie Miller had an excellent college basketball career anyway. He's one of only eight players to have his number retired by the legendary UCLA men's basketball program, although he's the only one of those who didn't win an NCAA championship. (The Bruins did win the NIT championship Miller in 1984-85.)

Miller made an arguably even bigger mark on professional basketball. After he was drafted by the Indiana Pacers 11th overall in 1987, he became one of the NBA's biggest stars until his retirement in 2005. The Pacers were never quite able to get him enough help to win a championship, but Miller's teams were often a thorn in the side for other NBA powerhouses from the '90s, like the New York Knicks, Kobe Bryant's Lakers, and Michael Jordan's Bulls. He was inducted into the Hall of Fame in 2012. 

Since his retirement, he's worked as a basketball analyst for TNT, and he's covered March Madness since 2011 — although he won't be covering this year's tournament, according to The Spun. That leaves him plenty of time to sell Wendy's breakfast food.