Whatever Happened To Red Dress Boutique After Shark Tank?

Diana and Josh Harbour's Red Dress Boutique saw some major attention after their "Shark Tank" deal — but it came with a big catch. The team made $1 million in only six days — an amount that normally took a month to generate prior — after the episode's airing. As a result, their website received immense traffic and ended up crashing. With worries that the website wouldn't be able to take on the mass influx of new customers, the couple figured that getting a new website built would be the best option. But such a move came at the risky cost of $250,000. Despite numbers doing well for the company overall, investor Mark Cuban thought the new website is a bad idea, with worries that too much change to the brand will drive down sales. Initially, Diana and Josh pushed past his recommendation and set off to make the new site. 

However, they ultimately didn't go through with the action and instead allowed Mark's team to give appropriate updates to the old site. With the money that they saved, the couple was able to expand their business further. They expanded their product line to include home decor and are developing an in-house clothing line and an app. By the end of 2014, they made $14 million and have since had an annual revenue of nearly $30 million.