Whatever Happened To Burlap & Barrel After Shark Tank?

Burlap & Barrel's Season 14 episode of "Shark Tank" aired on April 7, 2023, and Ethan Frisch and Ori Zohar impressed the investors — including guest Gwyneth Paltrow — with the vibrancy of their spices, as well as their numbers. Burlap & Barrel made $100,000 in sales in 2017, with that number jumping to $250,000 in its second year. 

The pandemic ended up being a boon to the company, whose sales jumped up to $3 million in 2020 and $5.1 million in 2021 thanks to the necessity of at-home cooking. "In terms of expanding our business, COVID did for us what VC money does for other companies," Frisch told Fast Company. 

Still, some venture capital money couldn't hurt, and Frisch and Zohar entered the tank seeking $500,000 for a 5% stake in Burlap & Barrel. During their episode, Barbara Corcoran can't wrap her head around the generous valuation, and she bows out. Mark Cuban and Lori Grenier admit that the business isn't in their wheelhouse, and they're out as well. Paltrow worries that Burlap & Barrel isn't big enough, having never heard of it herself.

That leaves Kevin O'Leary standing, and Frisch and Zohar pander to the royalty-obsessed Shark, proposing a royalty line of Mr. Wonderful-approved spices. After some hemming and hawing, the pair delivers a final counter-offer of $500,000 for 5% equity, a 20% royalty on O'Leary's personal line of spices, and a 10% royalty on affiliate sales. O'Leary wants a bigger piece of the pie and a royalty on every product, so he drops out, leaving Burlap & Barrel without a deal.