Questionable Things We Ignore In The John Wick Franchise

Iosef Tarasov is portrayed as an indolent, spoiled brat. He's entitled, arrogant, and unfortunately for him, not very bright because he goes after John Wick. But seriously, how does he not know who John Wick is?

Once Aurelio realizes the car Iosef has brought to his chop shop belongs to Wick, he rats him out to his father, Viggo, the head of the Tarasov crime family. Viggo has a talk with his insubordinate son, explaining that John Wick is more than just some assassin — he's the most feared enforcer of all, and he was once on Viggo's payroll. Iosef, in all his entitlement, thinks he can just take out John himself. He truly has no idea who he has upset.

The thing is, everyone in the Wick world knows who John Wick is. They know the pencil stories, they know his nicknames, they know he got out. How does Iosef, the son of the man who employed Wick, not have any recognition of the man he took everything from? How did he not recognize him, especially after John spoke the same Russian dialect to him? Iosef's clearly a part of his father's business, even if he's not the best "employee" in the organization. Yes, Iosef is a dope, but it's questionable that he wouldn't know The Boogeyman.